Verbatim: What Clients Say
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Are Your Laterals’ Clients Satisfied With Your Firm? You Need to Know.
Like most firms, your firm has likely taken on lateral partners. With them, come their clients. Do you know if these clients are experiencing a seamless transition to your firm? Are they satisfied with the performance and service of their new firm (aka your firm)? You need to know.
Laterals' clients no longer say, "Where You Go, I Go"
When your firm recruits laterals you need to know if their clients will not only follow them but also be loyal to your firm. Take the case of a Boston real estate partner who changed firms and became concerned about a particular client's disposition to his new firm. He turned to a Strategic Client Interview to find out what he needed to know in order to keep the business.
"After about six months (with his new firm) I sensed that there may be some issues developing within the client relationship, particularly resulting from my transition from a different firm. In a Strategic Client Interview with this client, we were able to obtain detailed and important information about the relationship between the firm and the client. We learned about our competitors and potential competitors, those issues deemed to be our strengths, those the client deemed to be our weaknesses, and the opportunities that we had to solidify and grow the relationship.
"As a result of the Strategic Client Interview, we were able to develop an effective strategy for solidifying and expanding the relationship with this client that I continue to implement to this day. The interview was instrumental in helping to maintain and grow this important relationship of the firm."
Strategic Client Interviews will help you keep your clients from moving to another firm.
For more information on Strategic Client Interviews, contact Joyce K. Smiley at 561-775-9755, or jsmiley@jkscompany.com. On the web at jkscompany.com.
Verbatim: What Clients Say is published electronically by JKS & Company LLC/Strategic Client Interviews. Copyright 2011 JKS & Company LLC. All rights reserved.
email: jsmiley@jkscompany.com
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