Verbatim: What Clients Say
|
AmLaw Survey Says Break Your Firm Out of the Pack
"Never has it been harder - or more crucial - to break out of the pack," writes Alan Cohen, in "Building a Breakout Firm," in the December release of The American Lawyer's ninth annual survey of the AmLaw 200. The results of the survey reveal that clients are slow to pay, firms' transactional practices are struggling, and annual billing increases will be modest. Sound all too familiar to your firm?
"Clearly firm leaders can't rely on a skyrocketing economy to fuel growth in 2012," Cohen says. "Instead, they have focused on adapting - honing strategies to pull themselves out of the mire and differentiate themselves from competitors." According to the survey, firms are deploying long-term efforts, including strengthening client relationships.
"To develop new business (and protect existing revenues), firms are building closer ties with key clients." More than half of the respondents to the survey reported that their firms have a formal client feedback program in place.
Lathrop & Gage CEO Joel Voran tells The American Lawyer that his firm gets "better feedback, more candor" through the use of an outside consultant in the firm's client feedback program. Strategic Client Interviews can help you distinguish your firm from the rest. You'll be able to measure client satisfaction, improve client service, increase client loyalty, identify business development opportunities, generate more revenue, and gain market research and competitive intelligence.
What's in your 2012 marketing plan?
For more information on Strategic Client Interviews, contact Joyce K. Smiley at 561-775-9755, or jsmiley@jkscompany.com. On the web at jkscompany.com.
Verbatim: What Clients Say is published electronically by JKS & Company LLC/Strategic Client Interviews. Copyright 2012 JKS & Company LLC. All rights reserved.
________________________________________
email: jsmiley@jkscompany.com
|
|