Many law firms now understand the importance of instituting client feedback programs. Because of slashed business development budgets this year, however, some firms are attempting to do it themselves. Asking clients to review your firm's service and performance is not business development, it is business preservation.

Law firm executive committees have often retained JKS & Company to interview their clients as managerial missions. While they plan for their firms' futures, these leaders want to ensure that their largest clients (by fees) will remain in their firms' top tiers. They know that listening to clients enables their firms to improve service and performance, ensure client loyalty, and often expand business with existing clients.

Why handle client interviews in-house, when a professionally trained and highly experienced specialist has the ability to make the most of your firm's investment to safeguard its most valuable business?

Such a seasoned professional will:

as a neutral third party, elicit more openness and candor from your clients than a managing partner or lead attorney will

explore all the aspects of the client relationship

know how to carefully probe in particular areas of clients' concerns

be able to commit the time to thoroughly prepare, conduct and report on the interviews

charge fees that are nominal and are well worth the investment, especially compared to the fees your firm receives from its top-tier clients

charge fees that don't compare to the expenses of projects such as ad campaigns and websites, yet will yield measurable results