What are Strategic Client Interviews?
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Professional service firms today are always looking for effective ways to improve their business and satisfy their clientele. In fact, doing so is crucial in order to gain and maintain an edge in today’s competitive industry.
That’s why Strategic Client Interviews are at the core of what we do at JKS & Company. They are designed to probe the client for answers professional service firms would not normally obtain through a face-to-face conversation or a phone interview with the client. Strategic Client Interviews are a cost-effective way to get the answers you need by utilizing a neutral party, Joyce Smiley, to evoke the most candid and constructive responses about your practice.
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In a neutral and comfortable setting, clients can feel free to discuss:
- Quality of service
- Likes and dislikes
- Staffing and costs
- Areas of concern
- Opinions about other professional service firms
In turn, JKS will deliver informative reports based on client feedback, entailing:
- Voice of the client
- Competitive status
- Summary and recommendations
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Knowledge is power, and with these revealing client insights, you can further your business practices and marketing techniques to not only enhance the current client experience but attract new business.
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Take a proactive approach to improving your practice.
Contact JKS & Company today.
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Joyce K. Smiley
561-775-9755
jsmiley@jkscompany.com
Joyce Smiley helps professional service firms create loyal clients. Based on bringing the voice of the client into the firm through personal interviews, her Strategic Client Interview programs are extremely cost-effective ways of strengthening client relationships and discovering new business opportunities.
Professionally trained, she has been interviewing clients for more than ten years. And, she delivers firm-wide quality service training programs using the actual comments of each firm’s clients. Her articles on the value of strategic client interviews have been published nationally.
A marketing and communications professional with more than twenty years of experience, Joyce entered the field of legal marketing in 1992 and held positions at four major Boston-based law firms. She has significant experience in developing effective strategic marketing plans for law firms.
Joyce maintains a high profile in various professional organizations. She is co-editor of the second edition of Marketing Success Stories: Conversations with Leading Lawyers, published by the American Bar Association in 2004. A member of the Legal Marketing Association, she has served on LMA’s national and chapter boards, and of the Editorial Board of its monthly magazine, Strategies.
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