What are Strategic Client Interviews?
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Professional service firms today are always looking for effective ways to improve their business and satisfy their clientele. In fact, doing so is crucial in order to gain and maintain an edge in today’s competitive industry.
That’s why Strategic Client Interviews are at the core of what we do at JKS & Company. They are designed to probe the client for answers professional service firms would not normally obtain through a face-to-face conversation or a phone interview with the client. Strategic Client Interviews are a cost-effective way to get the answers you need by utilizing a neutral party, Joyce Smiley, to evoke the most candid and constructive responses about your practice.
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In a neutral and comfortable setting, clients can feel free to discuss:
- Quality of service
- Likes and dislikes
- Staffing and costs
- Areas of concern
- Opinions about other professional service firms
In turn, JKS will deliver informative reports based on client feedback, entailing:
- Voice of the client
- Competitive status
- Summary and recommendations
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Knowledge is power, and with these revealing client insights, you can further your business practices and marketing techniques to not only enhance the current client experience but attract new business.
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Take a proactive approach to improving your practice.
Contact JKS & Company today.
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Joyce Smiley
With more than 20 years of experience as a marketing communication professional, Joyce Smiley brings valuable expertise to the management and marketing table. Since establishing JKS & Company and interviewing a multitude of business professionals through Strategic Client Interviews, she has helped countless service firms gain the knowledge they need to strengthen relationships and fine-tune their practices for the benefit of current and future clients.
During her career, Joyce held positions at four major Boston-based law firms where she developed effective strategic marketing plans. Her articles on Strategic Client Interviews have received national exposure, and she has fulfilled many roles in notable legal organizations such as the Legal Marketing Association and The Boston Club Board of Directors.
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